Twitter’s Massive Portability Strategy

Twitter should position itself as the defacto platform for broadcast micro-blogging/messaging, and establish universal access standards for public use. They’re executing on the strategy with integration together with both Google Friend Connect and Facebook Connect, allowing Google/Facebook users easy to access to Twitter and offering content distribution channels for their broadcasts.

Twitter’s Open API platform has spawned a feast of applications that port into the Twitter stream. It’s unlike any application – one is usually directly on Facebook, LinkedIn or a browser add-on to interact with the application. Twitter can be accessed through third party clients like Tweetdeck or Twhirl, or through value-add porting applications like Twitblogs which gives user enhanced blog-editing features.

The problem with such portability is the risk of Twitter account hijacking. I divulge my Twitter password to each third party application, and change the password often. There have been calls for solutions – i.e., master password and guest password, but the elegant feature of GFC and FB are its automated logon through a PC’s cookies instead of an online password exchange. This will make Twitter a broad population application.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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