The Portable Social Graph is a killer concept behind the future social media business model. Very few can envision it because few live examples exist melding social networks like Facebook, LinkedIn or Twitter into more traditional popular websites – ecommerce sites like Amazon, media sites like NYTimes or Hulu, and corporate/organizational sites like Toyota or NFL.com.
Razorfish, the new media ad agency, and its CEO Shiv Singh explain the potential power of Facebook Connect to bring social groups (“the social graph”) into transactional websites. Brilliant presentation…
[...] This trend will be much stronger in 2009. Large as well as small players will realize they cannot operate in isolation from other social networks. Rather they will join the efforts to connect the networks to make it easier for the users, creating a portable social graph. [...]
[...] Portable Graph is essentially a massive database of contacts residing in various social networks. Some social [...]
[...] a wholly new network was daunting. The problem was confirmation of trust and credibility – the social graph and personal transparency didn’t exist even as early as a few years [...]