Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories:
| Content Sources
|
Content Distributors
|
Social Butterflies
|
|
| What they do
|
Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news. | Bloggers and social media hubs who broadcast and share news and information with their network | Social media aficionados who seem to spend all their waking time Twittering, commenting and talking. |
| Applications used
|
Usually have prominent blogs and are cited on Techmeme and HuffPost, etc.
Use Twitter for broadcasting (like mass media outlets, ie CNN) Publish on a variety of platforms, ie Scoble on Friendfeed and Qik |
Share articles on Google Reader, social news sites like Digg and SocialMedian, and bookmarking sites like Delicious and Diigo.
Retweet news with Twitter. Stumble articles as an act of generosity to the blog writer |
Ubiquitous presence applications like Facebook and Friendfeed
On every social networking app. Uses Twitter more for chat than content distribution. Followcost.com determines whether too loquacious for following. |
| Role
|
Thought leader, blogging CEO, pundit | Knowledge hub, trend watcher, analyst, karma gatherer | Social hub, influencer, party animal |
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