Three Social Media Functions: Source, Distribute and Discuss

Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories:

Content Sources

Content Distributors

Social Butterflies

What they do

Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news. Bloggers and social media hubs who broadcast and share news and information with their network Social media aficionados who seem to spend all their waking time Twittering, commenting and talking.
Applications used

Usually have prominent blogs and are cited on Techmeme and HuffPost, etc.

Use Twitter for broadcasting (like mass media outlets, ie CNN)

Publish on a variety of platforms, ie Scoble on Friendfeed and Qik

Share articles on Google Reader, social news sites like Digg and SocialMedian, and bookmarking sites like Delicious and Diigo.

Retweet news with Twitter.

Stumble articles as an act of generosity to the blog writer

Ubiquitous presence applications like Facebook and Friendfeed

On every social networking app.

Uses Twitter more for chat than content distribution. determines whether too loquacious for following.


Thought leader, blogging CEO, pundit Knowledge hub, trend watcher, analyst, karma gatherer Social hub, influencer, party animal

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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