“Following” on Twitter, Friendfeed, “Friending” on Facebook, and “Connecting” on Linkedin are acts of respect, and generally greeted with appreciation as long as one is not a spammer, stalker or gross. So why is there a set of Twitterers who believe having a high follower/following ratio is a status symbol? Be like Barack… it’s easy [...]
Twitterless maps where your followers are: Right down to the city, or even address on the Twitter profile: Twitterless provides a comprehensive view of your follower list (sorted alphabetically, unlike Twitter): Then, unlike any application, it can search keywords across your follower list, like “real estate” or “newspaper” to group followers and create group lists. [...]
With the recession forcing companies to rejigger their marketing budgets, mainstream media advertising must begin to support an ROI.The NY Times’ media blogger Virginia Heffernan weighs in on the industries that spend the biggest proportion of their revenue on advertising: Spending the Greatest Percentage of Total Revenues on Advertising Over the Last 12 Months Industries [...]
Twitter should position itself as the defacto platform for broadcast micro-blogging/messaging, and establish universal access standards for public use. They’re executing on the strategy with integration together with both Google Friend Connect and Facebook Connect, allowing Google/Facebook users easy to access to Twitter and offering content distribution channels for their broadcasts. Twitter’s Open API platform [...]
List of Facebook Connect live sites at the Facebook Developers Wiki Facebook Connect Plug-In Directory at the Facebook Developers Wiki Adding Facebook Connect to your Site/Blog seems really complicated. Here are two tutorials that I’m not even going to try until Facebook/Wordpress makes it more simple: How to Add Facebook Connect to your Blog in [...]
TWinfluence measures two degrees of separation to estimate the “reach” a Twitterer has within the Twitter universe by adding the number of degree-one followers to the exponentially higher number of degree-two followers ( see chart above) Twitter’s viral reach as personal brand management Twitter’s broadcast functionality and prolific messaging capabilities allows its users to become [...]
At Twitter, the act of spamming is universally panned. The first act of the Twitter Spammer is to “follow” up to 2,000 Twitterers (Twitter apparently sets the limit at 2,000 follows for new accounts). The spammer usually creates multiple Twitter accounts and spends an hour of continuous clicking following 2,000 in a big Twitter database [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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