Archive | December, 2008

The Politics of Unfollowing

By on December 31, 2008 in Marketing, Social Media, Twitter

“Following” on Twitter, Friendfeed, “Friending” on Facebook, and “Connecting” on Linkedin are acts of respect, and generally greeted with appreciation as long as one is not a spammer, stalker or gross. So why is there a set of Twitterers who believe having a high follower/following ratio is a status symbol? Be like Barack… it’s easy [...]

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Twitterless – One More Interesting Analytical Tool

By on December 29, 2008 in Twitter, Uncategorized

Twitterless maps where your followers are: Right down to the city, or even address on the Twitter profile: Twitterless provides a comprehensive view of your follower list (sorted alphabetically, unlike Twitter): Then, unlike any application, it can search keywords across your follower list, like “real estate” or “newspaper” to group followers and create group lists. [...]

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The Future is LATimes.com, not LA Times the Paper

By on December 22, 2008 in Advertising, Blogging, New business models, Newspapers, Publishing, Slideshows, Social Media, Twitter

Last week, LA Times editor Russ Stanton was quoted telling a forum at USC’s Annenberg School of Communications: “I think big-city newspapers, the way we have known them, are not long for this world, as they’re now configured.” Over the weekend, John Jarvis on Huffington Post glommed onto another quote by Stanton: “(The)Times’ Web site [...]

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Does Advertising Really Work?

By on December 20, 2008 in Advertising, Mass Media

With the recession forcing companies to rejigger their marketing budgets, mainstream media advertising must begin to support an ROI.The NY Times’ media blogger Virginia Heffernan weighs in on the industries that spend the biggest proportion of their revenue on advertising: Spending the Greatest Percentage of Total Revenues on Advertising Over the Last 12 Months Industries [...]

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Twitter’s Massive Portability Strategy

By on December 18, 2008 in Facebook, New business models, Social Media, Twitter

Twitter should position itself as the defacto platform for broadcast micro-blogging/messaging, and establish universal access standards for public use. They’re executing on the strategy with integration together with both Google Friend Connect and Facebook Connect, allowing Google/Facebook users easy to access to Twitter and offering content distribution channels for their broadcasts. Twitter’s Open API platform [...]

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10 New Things to know about the New Facebook Connect

By on December 17, 2008 in Facebook, Social Media, Twitter

List of Facebook Connect live sites at the Facebook Developers Wiki Facebook Connect Plug-In Directory at the Facebook Developers Wiki Adding Facebook Connect to your Site/Blog seems really complicated. Here are two tutorials that I’m not even going to try until Facebook/Wordpress makes it more simple: How to Add Facebook Connect to your Blog in [...]

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Feedfuze – Automatic Distribution of Breaking News

By on December 14, 2008 in New business models, Publishing, Slideshows, Social Media, Web tools

Feedfuze, in early beta, developed by our friends at Portalfuze, enables publishers to create live news feeds through RSS syndication. The example Feedfuze widget below pulls in the feeds from: Various slideshow publishers on Slideshare.net, including mine, My shared items in my Google Reader and Diigo accounts My aggregate Google Reader subscriptions that are searched [...]

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Twitter’s Powerful Viral Reach Makes it a Branding Machine

By on December 13, 2008 in Advertising, Twitter, Uncategorized

TWinfluence measures two degrees of separation to estimate the “reach” a Twitterer has within the Twitter universe by adding the number of degree-one followers to the exponentially higher number of degree-two followers ( see chart above) Twitter’s viral reach as personal brand management Twitter’s broadcast functionality and prolific messaging capabilities allows its users to become [...]

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“Breaking News” is a Mass Media Play

By on December 10, 2008 in Blogging, Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Television, Transparency

The mass media – CNN, Marketwatch.com, NYT.com – all depend upon delivering “breaking news”  relevant to their audience. It’s been that way since “Extra, Extra, Read all about it”. The “breaking news” play is evident in the institution blog world with properties like Engadget and Gizmodo warring to get the latest tech toy published first. [...]

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The Role of Twitter Spammers in Twitter Ecology

By on December 7, 2008 in Social networking, Technology, Twitter, YouTube

At Twitter, the act of spamming is universally panned. The first act of the Twitter Spammer is to “follow” up to 2,000 Twitterers (Twitter apparently sets the limit at 2,000 follows for new accounts). The spammer usually creates multiple Twitter accounts and spends an hour of continuous clicking following 2,000 in a big Twitter database [...]

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