The age old (at least during this decade) new media question: is citizen journalism journalism? Tom’s Tech Blog decries Twitter as an unreliable news source, and therefore not a news source, receives backlash from prominent bloggers: Yes, Twitter is a Source of Journalism – Mathew Ingram I Can’t Believe Some People are still Saying Twitter [...]
Eventually all Internet-based video formats will easily play on an HDTV screen. Until then, YouTube will continue to increase the size of their player to begin to replicate a TV watching experience. It has now graduated to 16:9 960 pixel width, about the same size standard adopted by video competitor Hulu. The killer app seems [...]
A new black and red storefront opens up in Shibuya, one of Tokyo’s trendiest neighborhoods, with no description beyond the words “Quarter Pounder” in front. Inside the menu offers only two items: the Quarter Pounder and the Quarter Pounder with Cheese. In Japan, the “Quarter Pounder” doesn’t exist (portions in Japan are much smaller than [...]
YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
The bumbling ex-banker and Treasury Secretary Henry Paulson sure needs a few PR lessons: Is it any wonder we’re skeptical that the bankers will take all those billions and use them for the common good? A classic “greedy bankers” WAMU commercial
Before Twitter and micro-blogging, we waited for mass media to post breaking news and then waited for the masses to Digg it up to see what caught the public fancy. With micro-blogging applications like Twitter reporting from all corners of the world in breaking news sound bytes, the speed of media hastens. The newest online [...]
Three snippets of recent buzz about Hulu: Hulu has attracted advertisers used to the TV advertising model (Alley Insider 11/10/08) Hulu is easier to use when searching for TV and movies. YouTube is a mess (NYT 11/10/08) YouTube is playing catchup to Hulu by offering brand name content – announces MGM film distribution deal (Wired [...]
The early Hollywood Studio system institutionalized vertical ownership of the creative process, in this case movies. Now, with digital media inevitably moving towards free, music companies are requiring artists sign multiple rights “360 deals” that take a cut from every revenue stream. In exchange, the artist receives the marketing and distribution machinery for celebritization. It [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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