“Everybody Media” – the Rewards of YouTube-ing Sarah Palin on SNL First

The most popular A-list blogs become go-to sources by posting breaking news first before anybody else. Wired has chronicled how cut-throat the competition is. Now, “everybody media” is out there trying to get breaking news up on YouTube and on their blogs.

Tonight’s SNL appearance of Sarah Palin has all the trappings of being a historic media event combining politics and laughs. The East Coast has the advantage as YouTube devotees set up their vidcams in front of their TVs at 11:30EDT for “taping” and subsequent posting on YouTube. The winners are rewarded with lots of traffic to their YouTube site.

This simple news-gathering linkbaiting strategy will snowball into a massive social media trend – “everybody media” – where individuals seek to become go-to news sources.

I’m hoping that SNL plays it straight up and provides Palin with a script that has her do Weekend Update impersonating Tina Fey’s role.

UPDATE 10/18/08 9:30pm PDT: Huffington Post posts Sarah Palin on SNL, who is getting uniformly poor reviews on Election.Twitter.com. What a wasted opportunity for both NBC and Palin… just see how Obama and McCain shine as comedians in their own right in the previous article Obama and McCain do Stand-Up.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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