New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a reader community. MarketWatch has a reader community.
In June, I published on my sister site a slideshow explaining how MSM is moving from a content generation business (journalism) to a content distribution business (media by definition).How Mass Media is Embracing Social Media
Opening up Twitter Networks
Now, MSM should develop their Twitter network and show their readers which Twitterers are news generators. The NYT is still won’t link out (follow other newsmakers), but the SF Chronicle does:
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