Tweetburner Demonstrates the Viral Power of Twitter

TweetburnerTwittered links are clicked. With about 1,000+ followers, my last five Tweets with links averaged 30 clicks, about 3% of total follower base. However, assume 20% are online at the time of the Tweet delivery (I’m guessing, this ClickZ study says in 2005 blog readers were online 23 hours per week, about 14%). Then, the actual clickthrough rate approaches ~ 15%, all within a window of minutes. This points to Twitter as a high affinity / high trust networking tool that spreads news and ideas quickly from individual to group to group.

Twitter app Tweetburner measures these clicks; I learned this at BlogWorld’s Twitter panel.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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