Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh.
Ten Steps to Successful Marketing via the Social Media by Patrick Kitano is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License
What a simple and effective slideshow - thanks for posting this. I too sat in on the track at BlogWorld where Tony spoke about how Zappos uses Twitter... very impressive.
Can you explain Slide 29 in more detail? Thanks, Candis
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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Thank you Candis! Slide 29 refers to our new social media system that takes Twitter and Friendfeed feeds (also other feeds like news feeds, bookmarking apps like del.icio.us) and aggregates them into real time news feeds. These feeds can then be broadcast through, say, a real estate brokerage website as a scrolling News Wire. For example, when a real estate broker Twitters "this San Francisco 3BR condo just went for $200k over asking... in this market? +http://tinyurllink.com", readers will click and subscribe to such real time news. You can see more details at my Website 2.0 slideshow.
It's a unique microblogging broadcast product, for a demo email or call me (see last slide).
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