The Internet is no longer a novelty. With the PC as a household media hub, users are demanding transparent, non-arrogant, fulfilling services from internet service providers. By doing so, they are creating a cultural shift in the way all business is being transacted, offline as well as online. Those businesses who “get it” will prosper.
Net Fatigue by Patrick Kitano is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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[...] The reason for this new opportunity has to do with something called “Internet fatigue” and/or “Internet backlash” (click here to read more about it). [...]
[...] The reason for this new opportunity has to do with something called “Internet fatigue” and/or “Internet backlash” (click here to read more about it). [...]