This will happen soon in the mainstream media…
Archive | September, 2008
Election Twitter – Twitter as Real Time Media Feed
The verticalization of Twitter continues, as it should. Twitter can be too broad population to effectively filter out vertical conversations. Micro-blogging is the best medium at this time to aggregate user generated conversations along topics. Election.Twitter is a simple application but provides a hyper-real time view on the mood of the political nation. The mainstream [...]
Tweetburner Demonstrates the Viral Power of Twitter
Twittered links are clicked. With about 1,000+ followers, my last five Tweets with links averaged 30 clicks, about 3% of total follower base. However, assume 20% are online at the time of the Tweet delivery (I’m guessing, this ClickZ study says in 2005 blog readers were online 23 hours per week, about 14%). Then, the [...]
Ten Steps to Successful Marketing via the Social Media
Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh. Person Tony Hsieh Right click for SmartMenu shortcuts Ten Steps to Successful Marketing via the Social Media View SlideShare [...]
@Blogworld
Here’s my schedule at Blogworld / REBlogWorld tomorrow: 11:30-12:45 Social Networking With Photographs – moderating with Teresa Boardman 2:00-2:45 Active Rain VS Word Press – moderating with Rich Jacobson and Dave Smith 4:00-4:45 How to bring your 1.0 brokerage into a 2.0 world – with Jan OBrien, Matt Fagioli and Brad Coy Contact me @ [...]
SocialMedian Aspires to be the Friendfeed of Mainstream Media
I’m experiment with Social Median, a social news network that automatically tracks mainstream media news articles based on topic. Social Median’s Wall Street Network is tracking evolving news stories around today’s extraordinary events surrounding the Lehman bankruptcy, the BofA/Merrill deal and insurance giant AIG’s plunge. The expectation of Social Median is to create micro-conversations around [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.I post all hyperlocal articles first on my "The Local Network" column on Street Fight, a hyperlocal business journal, and then archive these articles here on Media Transparent. I also contribute to Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
