LA Times reports the Obama campaign has confirmed an announcement for VP and plans to distribute his choice by email and text message. Of course, they encourage the public to join their network for updates by submitting their contact information, which will get them on Obama’s drip email marketing list, complete with donation appeals. The [...]
The cultural of personal transparency that Americans are beginning to embrace with their blogs, MySpace and Twitter feeds documenting everything they do in their lives is a unique social phenomena. Call it “Online Exhibitionism”. The Japanese prize their privacy, and it’s quite likely the rest of the world still adheres to this social philosophy. Techcrunch’s [...]
1959 was the first TV election with the Kennedy-Nixon debates. Paris Hilton has just become iconic this election… demonstrating that a dubious, accidental celebrity can instantly transform her brand with a smart timely YouTube video in response to a McCain commercial: Watch this 2008 election and see how the social media begins to infiltrate the [...]
This well produced video on Aurora, a concept browser of the future being developed by Adaptive Path in collaboration with Mozilla Labs (affiliated with Firefox), actually highlights the glaring problems of information overload: Too many online data sources provide conflicting information, so no conclusions can comfortably be made. Examples: housing market, oil prices, economy… who [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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