Comments on: The Big Reader Divide between Mass Media and Social Media http://mediatransparent.com/2008/08/25/reader-divide-between-mass-media-and-social-media/ Hyperlocal Brand Management + Media Development Sat, 31 Mar 2012 18:22:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Duncan http://mediatransparent.com/2008/08/25/reader-divide-between-mass-media-and-social-media/comment-page-1/#comment-25 Jim Duncan Tue, 02 Sep 2008 15:35:13 +0000 http://mediatransparent.com/?p=24#comment-25 Pat - The Washington Post (among others) makes it a bit more difficult to comment. A few of the reasons I personally didn't comment - 1) Comments are now closed (don't know when that happened) 2) I usually don't think to comment on MSM articles - blogs have a culture of commenting, and the WP doesn't make it so obvious that commenting is either allowed or encouraged (it's a small box on the right) 3) I think they make you register ... and I'm still using an old bugmenot account, I believe. Ultimately, I think it comes down to a culture - the MSM is still regarded as one-way. Pat –

The Washington Post (among others) makes it a bit more difficult to comment. A few of the reasons I personally didn’t comment –

1) Comments are now closed (don’t know when that happened)
2) I usually don’t think to comment on MSM articles – blogs have a culture of commenting, and the WP doesn’t make it so obvious that commenting is either allowed or encouraged (it’s a small box on the right)
3) I think they make you register … and I’m still using an old bugmenot account, I believe.

Ultimately, I think it comes down to a culture – the MSM is still regarded as one-way.

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