We in the social media implicitly understand that the mainstream media readership are still getting their feet wet when it comes to finding, reading and subscribing to blogs (unless they look like MSM like Huffington Post, or are blogs residing within MSM like the NYT).
I discovered a contrary example in a Washington Post article – Making Connections: Web 2.0 Creates New Ways for Agents, Home Shoppers to Find Each Other. Such an article (with extensive quotes from Web 2.0 luminaries and bloggers) would resonate prolifically within any online real estate forum, or real estate oriented social network like Active Rain, but 10 days after the article published, I submitted the sole comment:
I’m postulating that bloggers either generally don’t monitor the mass media or don’t find it worthwhile to establish conversations within their space. Frankly, the Washington Post and other publishers offer a conduit between their consumer readership and the real estate bloggers, so it behooves the bloggers to participate within their sphere. The mass media is still not linked into the blogosphere.
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Pat –
The Washington Post (among others) makes it a bit more difficult to comment. A few of the reasons I personally didn’t comment –
1) Comments are now closed (don’t know when that happened)
2) I usually don’t think to comment on MSM articles – blogs have a culture of commenting, and the WP doesn’t make it so obvious that commenting is either allowed or encouraged (it’s a small box on the right)
3) I think they make you register … and I’m still using an old bugmenot account, I believe.
Ultimately, I think it comes down to a culture – the MSM is still regarded as one-way.