The Big Reader Divide between Mass Media and Social Media

We in the social media implicitly understand that the mainstream media readership are still getting their feet wet when it comes to finding, reading and subscribing to blogs (unless they look like MSM like Huffington Post, or are blogs residing within MSM like the NYT).

I discovered a contrary example in a Washington Post article – Making Connections: Web 2.0 Creates New Ways for Agents, Home Shoppers to Find Each Other. Such an article (with extensive quotes from Web 2.0 luminaries and bloggers) would resonate prolifically within any online real estate forum, or real estate oriented social network like Active Rain, but 10 days after the article published, I submitted the sole comment:

I’m postulating that bloggers either generally don’t monitor the mass media or don’t find it worthwhile to establish conversations within their space. Frankly, the Washington Post and other publishers offer a conduit between their consumer readership and the real estate bloggers, so it behooves the bloggers to participate within their sphere. The mass media is still not linked into the blogosphere.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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