20 Viable Social Network Ideas

by Pat Kitano on August 11, 2008

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Real Estate Marketing Rundown
09.16.08 at 5:55 am

{ 8 comments… read them below or add one }

Brian Block 08.12.08 at 3:27 am

Pat, very interesting and very well-done. I’ve often thought about other viable options for social networks within other industries. Real estate certainly is uniquely suited for the social media. It seems like its necessary to have an occupational field where the competition is local but the idea sharing can be done (scalable) on a national or international basis.

One note, as an example from Active Rain: While members come from all fields involving real estate, the greatest participation is from agents and mortgage professionals. There’s a good community of stagers and some participation by home inspectors. Yet even with over 500 real estate attorneys on the network, there’s very little participation there.

Do you feel that any social network for an industry needs to be open or that industry members may prefer a social network to be more insular, protecting the thoughts, ideas, and opinions of its members?

Pat Kitano 08.12.08 at 4:52 pm

Brian, thanks… I find it odd that local business people – the lawyers and accountants – aren’t active in social media because their expertise is unique and can be easily expressed within social networks and blogs.

I discussed the merits of open and closed social networks at transparent real estate earlier this year. Open networks tend to be more messy because anyone can contribute content, good and bad… Closed networks – the mass media is a good example of how they tightly lock in their editorial – can control their content better and create a more marketable property.

Both the closed and open networks have their merits, but I see the more viable and valuable social networks will be open because they will scale much faster.

Hanh Brown 08.15.08 at 10:45 am

Love your slides and the quotations .. how appropriate! Looks like lots of effort has been put into this.

Some professions lends itself more so for social networking. Having a background in mechanical engineering for 16 years, 8+ years in RE investment, I thought about starting a social netorking for engineering, however, it is multi faceted, i.e., electrical, mechanical, civil, nuclear, industrial, and very hardware driven.

Could be a little of a challenge to do, so for now I’ll stick with investments.

Pat Kitano 08.18.08 at 8:51 pm

Thanks Hanh, I think engineering is too arcane and segmented for a general social network, but real estate investment is an ideal for networking based on the fact that one needs a lot of data and confirmation to assess investments and networks fill in those blanks.

Rey Bumalay 09.29.08 at 10:42 pm

Nice article! One my social networking site idea is included in your screen cast and it looks positive even if some people already came up first.

I think the important thing when developing social networks is to have some sort of uniqueness even if the category or the idea already exist.

Avo 05.27.09 at 6:44 pm

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

Jordan Conner 12.20.09 at 9:26 pm

Pat,

I liked the slideshow. Just a quick question; then why not proceed with all of these different ideas? What’s stopping you?

Pat Kitano 12.20.09 at 10:08 pm

Focus and resources limit project execution.

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