1959 was the first TV election with the Kennedy-Nixon debates. Paris Hilton has just become iconic this election… demonstrating that a dubious, accidental celebrity can instantly transform her brand with a smart timely YouTube video in response to a McCain commercial:
Watch this 2008 election and see how the social media begins to infiltrate the mass media in defining the two candidate. Expect more celebrities, and serious pundits, step up with their own productions to make their points. And finally, the candidate that can be ridiculed the most by user-generated media will likely lose.
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that’s Hot- too funny- but very true about social media infiltrating the mass media. This will be a very interesting election.