1959 was the first TV election with the Kennedy-Nixon debates. Paris Hilton has just become iconic this election… demonstrating that a dubious, accidental celebrity can instantly transform her brand with a smart timely YouTube video in response to a McCain commercial:
Watch this 2008 election and see how the social media begins to infiltrate the mass media in defining the two candidate. Expect more celebrities, and serious pundits, step up with their own productions to make their points. And finally, the candidate that can be ridiculed the most by user-generated media will likely lose.
[...] candidates to make the comedy circuit. A Presidential campaign that officially got started with Paris Hilton’s reply to McCain’s celebrity commercial, and ends with John and Cindy McCain spoofing themselves defines the first YouTube [...]