The surprise announcement of Alaska Governor Sarah Palin as the Republican VP candidate highlights the relevancy of different media in reporting breaking news: 1. Twitter breaks the news 2. Concurrently, TV news – MSNBC, CNN, CNBC – gathers initial pundit reactions that generally mirror the Twitter feeds. The online business news sites also report the [...]
We in the social media implicitly understand that the mainstream media readership are still getting their feet wet when it comes to finding, reading and subscribing to blogs (unless they look like MSM like Huffington Post, or are blogs residing within MSM like the NYT). I discovered a contrary example in a Washington Post article [...]
Friend Jeff Corbett’s appearance on CNBC’s On The Money program is a good example of how social media players are becoming fixtures in the mass media. The problem Jeff faces in his interview is common with anybody who has interfaced with the soundbite nature of broadcast programming. The mass media understands its audience and will [...]
What makes the social media intriguing is its facility to provide instant interpretation of random ideas and acts. These acts, adhoc and experimental by nature, generate interest – controversial, amusement, alternative perspective – within a social sphere, which then extends the premise within hours. This kind of micro-media will filter the best ideas, extend them [...]
On Community Funded Reporting site Spot.US, David Cohn reports from Freelance Camp – “an unconference for freelance professionals of all sorts – artists, coders, writers, designers etc.” The most pertinent session for me was aptly titled “How the Changing Nature of Information Affects Information Providers.” It was proposed by a local magazine writer who recently [...]
Domain names spawned an industry based on the land grab of common names and terms. The resources for domain name valuation and investment are extensive and mature, particularly when names like fund.com and cruises.co.uk are selling for $10 million and $1.1 million, respectively. The industry’s lucrative existence alone should signal to any company or entity [...]
Mass Media – Marketwatch, NYT, USA Today – publishes articles and can be deluged with thousands of comments. The first twenty or so distill the various viewpoints of an article, and ploughing through the rest of them becomes senseless, like walking through a comments graveyard. Voting up/down comments can filter the more significant ones, and [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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